Is your online presence actually bringing in enough clients to sustain your practice?
Most therapists have a website, a Psychology Today profile, and maybe a LinkedIn. But if the right clients aren’t finding you, something in your messaging isn’t working.
You’re not alone.
Most therapists are doing everything they were told to do online — and still scrambling to keep their caseload full. The problem usually isn’t effort. It’s that nothing is working together strategically, and nothing sounds distinctly like you.
Here’s how I can help.
I’m Sandra Paolini, a licensed psychotherapist with 20+ years in practice and a background in marketing and advertising before I ever became a therapist. I’ve spent decades figuring out how to represent complex clinical work online in a way that actually brings in the right clients. I’m not a marketer teaching SEO tricks — I’m a clinician who understands both sides, and I help therapists build an online presence that finally works.
If you already have an online presence that isn’t working, we’ll work on:
- Clarifying your professional identity and what makes your approach distinct
- Solidifying your niche — not just who you work with but why you’re the right person for them
- Reviewing and refining your existing copy so it’s strategic, accurate, and sounds like you
- Ensuring consistency of tone, voice, and messaging across your website, directories, and social media
- Evaluating your site structure — what stays, what goes, what needs to be added
- Reviewing and optimizing your Psychology Today profile, LinkedIn, and other directory listings
- Developing a clear marketing strategy that fits your practice and doesn’t require you to post constantly
If you’re starting from scratch, we’ll work on:
- Defining your professional identity and what makes your approach distinct
- Identifying and clarifying your niche — who you work with and why you’re the right person for them
- Developing your tone, voice, and messaging from the ground up
- Building a consistent presence across your website, directories, and social media
- Determining your site structure — what pages you need and what each one needs to do
- Setting up and optimizing your Psychology Today profile, LinkedIn, and other directory listings
- Developing a clear marketing strategy that fits your practice from the start
What you’ll walk away with
A clear sense of who you are as a clinician and how to say it — and an online presence that actually brings the right clients in. Depending on what you come in needing, that might look like a revised bio, a Psychology Today profile that doesn’t make you cringe, a website that actually reflects your work, or a LinkedIn presence that sounds like a real person wrote it.
The practical details
Who this is for: Therapists at any stage — whether you’re just starting out and building from scratch, or you’ve been in practice for years and your online presence has never quite caught up with who you’ve become.
How we meet: All sessions are conducted via telehealth, so we can work together regardless of where you’re located.
The investment: $200 per hour. Before we begin, we’ll have a free consultation to talk through what you need and what the work will actually involve — so you’ll have a clear sense of the scope and an estimate of what it will take before you commit to anything.
Getting started: Not sure where to start? Most people aren’t. Schedule a free consultation on my contact page, or if none of the available times work for you, just call or text me at 925-457-7230, and we’ll figure out a time that does.
One conversation could change the direction of your practice. Schedule a free consultation and find out exactly what it would take to build an online presence that actually fills your caseload.